brand NAMES that INSPIRE AND CUT THROUGH THE NOISE with emotional impact.
Category Design and STARTUP STRATEGIES that win and lead markets.
"Passionate about innovation and deeply involved in the startup ecosystem as a global mentor with Techstars and Founder Institute, my mission is to help founders succeed.
Tech startups are distinct in that they require a high level of sophistication and rapid adaptation as well as a short time to market delivery. There is no room for bureaucratic processes.
It's crucial to understand you have a short delivery window. That's why we deliver great inspirational names at the maximum possible speed that allows us to keep in place the best possible practices."
NEED TO EVALUATE THE BRAND EQUITY POTENTIAL FOR YOUR FUTURE INVESTMENT OR EXISTING VC PORTFOLIO?
WHAT CLIENTS AND PARTNERS SAY.
Names are powerful. While a bad name may not kill a product, service or company, a great name will certainly lift it up. Mara understands this in a way I just don't encounter very often.
My company engaged Mara for a somewhat tricky-to-name product line. As we went through her process, she continually provided guidance and insight. She also pushed us (in a good way) to explore new ideas. We pursued several different directions, almost all of which we had not previously considered. Last, but not least, she made the whole process fun. The end result is novel, speaks to what we do and combines multiple elements of what we stand for. I'm excited to launch the product.
TL;DR: Mara is great to work with, understands naming and branding, and will deliver what you need. I look forward to working with her again soon.
WHAT CLIENTS AND PARTNERS SAY.
"Mara was super kind and helpful with us, helping our young startup company choose the name for our gamified app.
She brought up her relevant knowledge and experience about naming and she did it in a time effective and targeted way. In just a few meetings we had a good understanding of what we had to take into account in order to get a good name.
Also, she has been incredibly responsive and arranging meetings with her has been very easy in spite of the time difference."
WHAT CLIENTS AND PARTNERS SAY.
"Mara's team worked with me for the rebranding of my leadership development consultancy. Mara's approach was highly personalized and her deep naming and branding insight redefined my core branding and strategy, powering a new name for my company.
I enjoyed our collaboration and warmly recommend working with her and Citronade for your naming and branding needs.
I honestly couldn't be happier!"
WHAT CLIENTS AND PARTNERS SAY.
"Mara and her team helped us create all aspects of our branding, from naming, visual identity, pitch deck, to the website.
Everything that they delivered is of high quality. We cannot thank her and her team enough for everything they have done for us. It's fair to say "No Mara, No Stopless Inc."
We are so pleased with the name and website that Mara's team created for us. It's professional, innovative, and beautifully designed.
Highly recommend this to any startup that would like to start strong!"
WHAT CLIENTS AND PARTNERS SAY.
"Worked with Mara and her team to name and launch our aesthetics salon, Primavera.
They explained why I should look for inspirational names that don't describe my service but are visual, memorable, and establish an emotional connection with my target audience.
My clientele loves the name and its youthfulness!"
WHAT CLIENTS AND PARTNERS SAY.
"Mara, our team thanks you for the excellent ideas you had in developing the products and finding the right brand for our business.
The names Rozada, Rose Kiss, and Vera Rosa will be words spoken more and more often by consumers. Thank you for your professionalism."
WHAT CLIENTS AND PARTNERS SAY.
"Mara has been a great instrument in the inception of our company Stopless.ai.
She helped us with the naming of the company Stopless. She created a top-class pitch deck, which was appreciated by a number of people.
She also designed our company website www.stopless.ai. A true testimony of professional ethics. We are very proud of her work. Thank you, Mara."
WHAT CLIENTS AND PARTNERS SAY.
“It was a pleasure to work with Mara at the online communication strategy of various clients. Besides the professional approach and the deep understanding of the client's needs, she always has a smile for everybody.”
WHAT CLIENTS AND PARTNERS SAY.
"Mara is just an extraordinary person, in the greatest of ways. Talented, smart, effective, all of this comes in such a natural way for her."
WHAT CLIENTS AND PARTNERS SAY.
“I've had the chance to work with Mara for the inaugural edition of the CEE CFA Conference, a very big event that brought together under the same umbrella very important speakers and where UniCredit was the Main Partner. Mara was the Project Manager and her job was to handle the workflow between all parties involved: sponsors, organizers, different service providers.
She was the key person in this project and her creative, marketing and organization skills were bringing so much value to the project. She had an eye as a hawk on everything so personally, as the main sponsor, I was really relaxed knowing that she was involved. The event was a huge success, most of the participants said that was the best conference they have seen in Romania in a long time. I recommend Mara.”
WHAT CLIENTS AND PARTNERS SAY.
“I attended an international conference held by CFA Romania in Bucharest, April 2012, of which Mara played as a major organizer. She is very kind, outgoing and energetic. It is difficult for a person to handle so many people, things and information, but Mara succeeded in doing this very neatly and efficiently. I really enjoy the time spent with her, and wish that we could work together again in the future.”
WhAT i LOVE DOING.
Brand Naming and Positioning - Assessment and Development
Brand Architecture, Identity, and Category Design
Social Selling, Social Listening, Sentiment Analysis, AI
Startup Advising
Startup Batch/Cohort Mentorship
Speaker, Trainer, Pitch Judge
MY WORK.
LOOKING FOR A KEYNOTE SPEAKER FOR Your EVENT?
Whether you’re:
- a VC who NEEDS A BRAND NAME DESIGN TRAINING FOR PORTFOLIO COMPANIES
- A CMO OR VP PRODUCT LOOKING TO TRAIN YOUR TEAM TO LAUNCH SUCCESSFUL BRANDS
- AN EVENT OR PITCH COMPETITION ORGANIZER looking for a speaker OR JUDGE for your next event
LET'S TALK! I CAN HELP YOU DESIGN A SUCCESSFUL BUSINESS, TECH, AND STARTUP EVENT.
GET SOCIAL.
LET'S TALK SOCIALly
